Talk about low-hanging fruit! What made this press release successful was the intersection of the exclusivity of how to write a news release sample announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.
Contact your top outlets personally. In your press release, include links back to your website to create more traffic and create buzz about your website. Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact.
The fewer the links the more value they have. Finally, the press release should include contact information. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement?
This will put your press release into context and orient the reader about the date and time of your article. This opens up opportunities for more travel options and more flexible price points for air fares.
This will save you from troublesome spelling and grammar mistakes and make your PR look more professional. As such, people often hire experts to write press releases for them.
This will tell your readers that nothing follows. Any big landmark in a competitive industry is worth celebrating. Add Your Current Contact Information Once journalists or customers read your press release, they may want to know how to contact you.
People now have control over where, when, and how they consume information. Just the facts, very limited hype. Notice they also included their contact information at the top of the PR rather than the bottom. The press release worked, and worked well. While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where.
For example, a while back I received a press release containing the following sentence: The body of the press release is where you really get to tell the story of the event.
Instead of stuffing your next release with industry jargon, take a page out of our book okay fine, ebookThe Newsworthy Guide to Inbound Public Relationsand brainstorm some creative approaches for your next announcement.
How much is too little? Multimedia elements like videos or images can be fantastic for enhancing your press release. For more tips on capturing the attention of the media, read more on how to build a Press Kit.
There are 6 elements that should be present here: Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.
Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
Survey Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience.
A professional voice is critical, and will take you far. Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines.
Always use a minimum of words, words is ideal and more than is too much. Do this by providing the most important information in a way that will compel the reader to read on. Get rid of Jargon. It may also go out as a Fax a few media outlets still request this. Press Release Examples Many people think press releases have to be chock full of buzzwords and branded terms.How to Write a Press Release for a Book Launch.
For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales.
Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about.
Until you’ve got the hang of it, use the prompts in our sample press release to help you write a killer release of your own. Writing and distributing press releases is something you should do on a regular basis — when you have news worthy enough to do so.
22+ Sample Press Release Templates Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it.
FOR RELEASE AFTER. JULY 5, For further information: John Doe. Doe Incorporated. Main Street. Springfield, KS Doe ASSOCIATES TO HOST HOME SHOW. Click the icon to see the sample press release. But first, scroll down for press release formatting tips.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters.Download