Pestel analysis of kellogg india

An example for this can be buying trends for Western countries like the US where there is high demand during the Holiday season.

Furthermore, the country also possesses one of the strongest IT sectors in the world, promoting constant IT development, software upgrades and other technological advancements. Technological factors affect marketing and the management thereof in three distinct ways: The air pollution has affected the public health and their living conditions, and it caused air pollution, planning permissions, waste disposal, environment pressure groups and noise control.

This has a large impact on B2C organisations in particular. It is clear that companies need to know what is and what is not legal in order to trade successfully. The new technology has reduced cost, improve the quality of the products and lead to the innovation in their technology. To achieve this goal for many year the company has indulge in encouraging more and more fitness activities and bring people to get involve in Pestel analysis of kellogg india health.

The government pays attentions on different issues of the country and they are introducing some reforms to make it economically strong and productive.

Economical Factors The economic situation of the country is strong and it Pestel analysis of kellogg india taxation changes, interest rates, inflation, economic growth, and exchange rates. For example, consumer laws, safety standards, labor laws etc.

Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products.

Kelloggs SWOT Analysis, Competitors & USP

Legal Factors Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety. Technological Factors India has made significant advancement in technology and it has prepared new smart phone with latest specification and also did a great deal in IT technology.

The industry and urbanization has damaged the environment and most of the premature deaths are occurred in India. What is Pestle Analysis? It has maintained the deregulation policy, international trade regulations, general initiatives, government stability and the international stability, which has created the economic development in the country.

Recently, India has also attempted to launch their satellites into space.

Marketing Theories – PESTEL Analysis

The country has large population and it is concentrating on its education and IT development and it is growing its business in different sectors.

The country has also been opening its doors to attract investors and foreign companies to further promote growth. Economic Factors The economy of India has been significantly stable, since the introduction of the industrial reform policies in Social Factors The social factors refer to any changes in trends which would impact a business environment.

PESTLE-PESTEL Analysis of India

Also the company should more aggressively promote and associate with more health and care related activities so that people recognize it as health food. The government introduced the industrial reforms in and there is reduction in industrial licensing, formation of FIBP, and liberalization of foreign capital, which has created the improvement in the economic environment of the country.

These factors include — population growth, age distribution, health consciousness, career attitudes and so on. These latest legal changes can affect the costs and demand of the firms and they will boost the production of these companies. For the past decade or so, India has been experiencing a constant growth in its GDP, along with a continuous growth of liberalization from till date.

How much importance does culture has in the market and what are its determinants? Environmental Factors India has to face different environmental factors and the change in climate or weather can affect the business like tourism, farming and insurance.

The Indian government is aware of these pollution problems and they are taking necessary steps to control the air pollution and the growing number of traffic on the roads, which cause noise pollutions. Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this.

Lets look at each of these macro-environmental factors in turn. It is as below: The country has encouraged the foreign investment in the country and new industries are being set up in the country.

Kellogg Company Pestle Analysis

Legal analysis takes into account both of these angles and then charts out the strategies in light of these legislations. Political factors include tax policies, Fiscal policy, trade tariffs etc. The majority of population is Hindu but there are Muslims and Sikhs are also in great number.

These activities have suffered the reputation of India and people hesitate to come to India to invest their amounts or visit the country as tourists. There are certain questions that one needs to ask while conducting this analysis, which give them an idea of what things to keep in mind.

The labor market of India and the social development index also show the social factors of the country, which are in deplorable conditions and they need to be addressed.

Micro-economic factors are all about the way people spend their incomes. The country has massive natural resources of iron ore, coal, mica, titanium, manganese ore, and chromites. Economic factors include inflation rate, interest rates, foreign exchange rates, economic growth patterns etc.

What is the political situation of the country and how can it affect the industry? These factors scrutinize the social environment of the market, and gauge determinants like cultural trends, demographics, population analytics etc.Home» SWOT» SWOT analysis of Kelloggs – Kelloggs SWOT analysis.

PESTLE Analysis of India in five Steps

SWOT analysis of Kelloggs – Kelloggs SWOT analysis. March 10, By Hitesh Bhasin Tagged With: SWOT articles. Kellogg’s became the world’s second-largest snack food company (afterPepsiCo).

PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a. Transcript of PESTLE analysis India INDIA ROLE OF POLITICAL PARTIES President has no legislative power in India, he is a figurehead Prime Minister is head of the government, current Prime Minister is the leader of the INC.

PESTLE analysis of India presents the political, economic, social, technological, legal and environmental factors, affecting its external macro environment. Pestel Analysis of Ikea Entering Into Indian Market - Free download as PDF File .pdf), Text File .txt) or read online for free.

Analysis of ikea in india5/5(11). In this term paper Pestle analysis of India. How Organization take the analysis for setup the offices or industry in India. In this analysis tell the environment of India. Factors of India. Government policy, literacy, privatisation, legal problem, technology use India, any many factors given below.

Pestel Analysis of Ikea Entering Into /5(22).

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Pestel analysis of kellogg india
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